Marketing on twitter: how to get noticed

In this article we will discuss various different ways of using Twitter and how to make use of it as a small business. The advice contained here is aimed at the very small business, as well as individuals who are their own brand such as authors, journalists and artists.

Types of Twitter user

There are several kinds of Twitter user, they are not mutually exclusive.

The first kind is the social user. The social twitter user enjoys friendly banter with others, engages in random conversations, and plays #hashtag games. (Witty comments all posted using the same keyword prefixed with a # so that others can see and join in.)  They may well present information or a persona that they would not want to be linked with their professional life. This kind of tweeter generally follows and engages with most of the people that follow them. This is the average twitter user.

The second kind is the reporter. The reporter actively seeks out news stories and items of interest and then retweets them to their followers. The reporter is often also a social user.

The third kind is company announcements. This is what it sounds like; a business that uses twitter purely to announce products, articles, press releases, or other commercial events.

The fourth kind is the damage limitation account. Typical of very large business such as BT or the Royal Mail, these exist purely to sweep twitter for negative information and respond to it in as low profile a way as possible, and fix the problem as quickly as possible to make it go away. This kind of user may even delete tweets once a problem is dealt with.

A final, rare kind, is the spoof account. Two popular ones are @Queen_UK and @DMReporter, spoofing the queen and the Daily Mail respectively.

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Microsoft Powerpoint – The Basics

Microsoft PowerPoint is a piece of software that allows you to create, and manage presentations.  You can use a presentation for a variety for reasons such as illustrating a talk, preparing simple handouts on a lecture you have give, or just leaving some information running in a continuous loop on a screen, or the list goes on, it’s a very useful piece of software.  The aim of this guide is to show you have to create, save, re-open and close a PowerPoint Presentation using PowerPoint 2003 or PowerPoint 2007. [Read more…]

Powerpoint 2003 – The Basics

Please read Microsoft Powerpoint – The Basics before reading this article. [Read more…]

Powerpoint 2007 – The Basics

Please read Microsoft Powerpoint – The Basics before reading this article. [Read more…]

Free Software! What’s the catch?

Imagine that you have just bought a new computer. It might have cost you upwards of four hundred pounds. So you get it home, plug it in, manage to look at some web pages, and… then what?

You probably want to use it to type some letters. You want to create your Christmas cards on it. You want your children to do their homework on it. But there is a problem. You don’t have the right software to do it. [Read more…]

Excel 2007 – The Basics

Please read Microsoft Excel – The Basics before reading this article.

Starting A New Spreadsheet

Starting a new spreadsheet in Excel 2007 is very easy.  All you need to do is open the software and it will load itself into a blank spreadsheet ready for you to edit.

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Excel 2003 – The Basics

Please read Microsoft Excel – The Basics before reading this article.

Starting A New Spreadsheet

Starting a new spreadsheet in Excel 2003 is very easy.  All you need to do is open the software and it will load itself into a blank spreadsheet ready for you to edit.

[Read more…]

Microsoft Excel – The Basics

Microsoft Excel is a piece of software that allows you to create, and manage spreadsheets.  You can use a spreadsheet for anything that would be table based and Excel includes the option to run simple and complicated calculations on your data through the use of formulas.  The Aim of this guide is to show you have to create, save, re-open and close an Excel spreadsheet using Excel 2003 or Excel 2007.

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How to Highlight Duplicate Entries in an Excel Spreadsheet using Conditional Formatting

If you have a large spreadsheet with multiple data records it can help to be able to identify duplicate entries.  This tutorial aims to show you how to use Conditional formatting within Microsoft Excel 2003 or 2007 to show how duplicate records within a coloumn can be highlighted.

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A Look at Internet Security

The internet is ‘the world at your fingertips’ and the source of a wealth of knowledge encompassing every subject imaginable.  It is an electronic hub for social networks, shopping, gaming, culture and knowledge.  However just like the world, the internet carries with it risks, dangers and places you may not want to go…

The purpose of this guide is to suggest some ways of just being a bit more safe and secure, whilst at the same time trying to explain some of the terms that you see bounced around when talking about internet security. [Read more…]