Marketing on twitter: how to get noticed

In this article we will discuss various different ways of using Twitter and how to make use of it as a small business. The advice contained here is aimed at the very small business, as well as individuals who are their own brand such as authors, journalists and artists.

Types of Twitter user

There are several kinds of Twitter user, they are not mutually exclusive.

The first kind is the social user. The social twitter user enjoys friendly banter with others, engages in random conversations, and plays #hashtag games. (Witty comments all posted using the same keyword prefixed with a # so that others can see and join in.)  They may well present information or a persona that they would not want to be linked with their professional life. This kind of tweeter generally follows and engages with most of the people that follow them. This is the average twitter user.

The second kind is the reporter. The reporter actively seeks out news stories and items of interest and then retweets them to their followers. The reporter is often also a social user.

The third kind is company announcements. This is what it sounds like; a business that uses twitter purely to announce products, articles, press releases, or other commercial events.

The fourth kind is the damage limitation account. Typical of very large business such as BT or the Royal Mail, these exist purely to sweep twitter for negative information and respond to it in as low profile a way as possible, and fix the problem as quickly as possible to make it go away. This kind of user may even delete tweets once a problem is dealt with.

A final, rare kind, is the spoof account. Two popular ones are @Queen_UK and @DMReporter, spoofing the queen and the Daily Mail respectively.

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Ten rules to keep your computer safe and fast

Here are our top tips to keep your computer safe from infection and running smoothly. If any of these tasks seem daunting, Refresh Technology will be pleased to help you with them. A computer health check and software clean up is just £15 if you bring your computer to our office.

  1. Don’t use Internet Explorer, use an alternative like Firefox or Chrome and install Adblock Plus to block adverts as they can be a source of infection.
  2. Install some anti-virus software and make sure it is up to date.
  3. Make sure that Windows Auto Update is enabled and is always up to date.
  4. Backup your data to a USB memory stick, hard disk or via an online service.
  5. Look out for fake messages about virus infection that do not come from your anti-virus software.
  6. Do not install software from websites that you do not know.
  7. When installing software, use the advanced option if available, and make sure to untick any toolbars, browser add-ons or extra software that might be included with it.
  8. Consider removing any software that runs in the background, it will slow you down.
  9. Do not run any software sent to you by email, even if you know the sender.
  10. Don’t click on any links in an email purporting to be from your bank or from Paypal. They are probably fake.

Welcome to the Refreshtech blog.

We intend to use this blog to keep you informed of all the best computer tips and tricks and to help you keep your computer running in top condition. In the near future there will be articles on computer security, explaining viruses, backing up your essential data, and getting free productivity software to make the most of your computer. Check back soon!